BluSmart Onboarding Teardown
🚖 BluSmart Mobility, is an Indian ride-sharing company, headquartered in Gurugram, India. It was founded by Anmol Singh Jaggi, Punit K Goyal and Puneet Singh Jaggi in 2019. Instead of operating like a ride aggregator, BluSmart leases, owns, and operates EVs, thus removing the burden of asset ownership from drivers. The startup's ride-hailing service is available in Delhi-NCR and Bengaluru.
User Calls
How did I find users? 🏢 Office colleagues who talk about how BluSmart
🔗 Linkedin connection who shared their experience about BluSmart
🫂 Friends and Family who share co2 emission saved and no of rides taken screenshot on WhatsApp
Who are these users ?
6️⃣ I have talked to 6 users who are BluSmart users from Bangalore and Delhi
😒 4 of them hated OLA and Uber and are office goers
👨👩👦👦 2 of them use BluSmart for their personal needs and for travelling with Family
What questions I asked?
How did you discover BluSmart? Linkedin posts, office colleagues, they noticed the BluSmart branded cab
ICP 1 | ICP 2 | ICP 3 | |
|---|---|---|---|
ICP Name | Akash | Harshitha | Akshay |
Position | Software Developer | Marketing Consultant | Co-founder |
Age | 25 | 22 | 27 |
Goals | Go to office on time | Travel to clients place on time | Commute to clients and investors place on time |
On the way prepare for meeting while travelling | | Income levels per Annum | 15 - 20 Lakhs | 10-15 Lakhs | 15-20 Lakhs | | Gender | Male | Female | Male | | Location | Delhi | Bangalore | Banglore | | Companies | Google Cloud | Multiple Startups | HR tech startup | | Marital Status | Single | Single | Single | | Where do they spend time? | Social Media, Office , OTT | Home , College, Co-Working Spaces | Office , Travelling to meet Clients, | | Where do they spend money? | Office commute, Upskilling | Travelling, Co-working spaces, Electronic Gadgets | Travelling, Hotels, Company developments | | Do they own a car | No | No | Yes | | Pain points | - waiting for cabs
- bad driver behaviour | - bad commute experiences | - Unable to get some focused work done on car and prepare for meetings with client and investors | | Time vs Money | Time > Money | Time > Money | Time > Money | | Apps they use | Zepto, Google Maps, Udemy, LinkedIn | Swiggy, Google Maps, Freelancer.com, upwork, Linkedin | Whatsapp, Slack, Google slides, LinkedIn, Excel | | Frequency of use | 5 Times a week | Daily | Weekly 3-4 times |
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